Join PayPal and Gigya at Paypal X Innovate 2010 for the Future of Social Identity and Payments [DISCOUNT CODE]

Please join Gigya at the upcoming PayPal X Developer Conference on October 26-27 at Moscone Center, San Francisco. PayPal X is the first truly open global payments platform.   Whether you’re building the next innovative ecommerce site, mobile app, social network, game or other digital goods experience you’ll want to check out the only developer conference dedicated to payments.

eCommerce is the next frontier for “social login,”  the term Gigya coined (discussed by Jeremiah Owyang in his recent post) for enabling customers and site visitors to sign-in or register using an existing  and trusted identity from Facebook, Twitter, LinkedIn, Yahoo, Google, Microsoft, or any one of many other social providers.

Social identity is becoming the foundation for the most powerful tools available to retailers and other businesses online – from streamlined payments to frictionless sharing to social shopping and community features.  Customers and potential customers who connect to a business using an existing social identity create the basis for a deeper relationship and a higher “LCV” or lifetime customer value.  Gigya’s recent market research “Social Login and the Bottom Line” found that the majority of leading retailers have implemented or plan to implement a social login solution in the next 12 months, and highlights the benefits that leading retailers believe are both important and achievable.

The PayPal X Developer Conference is shaping up to be a great collaboration among industry developers and visionaries. Keynotes by Marc  Andreessen, Tim O’Reilly,  John Donahoe and Scott Thompson, plus discussions led by Kara Swisher, will be setting a new vision for innovation and commerce.  48+ developer-led tech sessions will include code samples. PayPal is also set to make some major new announcements.

Join Gigya’s representatives and be part of defining the future of money.  Friends of Gigya can use discount code INNOVATE4U and get $100 off the regular registration price of $249.  Register now at

By Kevin White