This February, Gigya is hosting not one, but two webinars, each focusing on the evolution and impact of customer identity and featuring a special guest speaker.
February 11, 2015: Ten Customer Identity Predictions for 2015
Consumer demands for personalization, omni-channel experiences, and data transparency are causing businesses to reevaluate the way they manage customer identity data. Is your business prepared for Apple IDs to become the standard for consumer identity across the web? What about the demise of Yahoo as an identity provider, or the rise of biometrics?
Listen in as Gigya CEO Patrick Salyer reveals how to prepare for ten consumer identity-related predictions poised to impact your business, including:
- The rise of “Identity 3.0” and next-generation authentication
- Apple ID as the future of digital consumer identity
- Growth in regional identity data regulations
As Gigya’s CEO, Patrick is responsible for the organization’s overall business strategy and day-to-day operations. He previously held positions in business development and corporate sales at Gigya. Throughout his tenure, Patrick has been an influential thought leader in the customer identity management space.
The webinar will take place on Wednesday, February 11th, 2015, from 11:00 a.m. to 12:00 p.m. PST. You can click here to RSVP.
February 18, 2015: Putting Consumer Identity at the Center of the Customer Journey
Businesses today are struggling to recognize customers and create cohesive journeys as they move across channels and devices. With the winding pathway of websites, social networks, inboxes, and mobile apps, the ability to recognize customers as they move across touchpoints is the key to building relevant experiences and meaningful relationships.
Join us as our featured guest, Forrester Research’s VP Research Director Luca Paderni, shares strategies and research around:
- Creating opportunities for consumers to self-identify
- Building relevant customer journeys across channels
- Mapping and prioritizing interaction points
Luca Paderni is a VP Research Director serving marketing leadership professionals at Forrester Research. He is an expert on how senior marketers can take advantage of new advertising, communication, and service technologies to improve brand health, customer relationships, and sales revenue.
This webinar will take place on Wednesday, February 18th, 2015, from 11:00 a.m. to 12:00 p.m. PST. Go here to RSVP.
For each webinar, attendees will have the opportunity to ask the respective speaker questions, and gain valuable insights into the growing Customer Identity Management market. We hope you can join us!
By Tobias Meyer-Grunow