When was the last time you made a large purchase without researching the brand’s website first? What about checking online product reviews? Or consulting your social network?
The traditional, straightforward shopping experience as we know it is quickly becoming extinct. The rapid growth of ecommerce, mobile devices and social media has officially repaved the path to purchase in just a few short years, and brands looking to stay relevant better start making moves to identify and engage consumers across channels.
To give you a clear picture of the current state of cross-channel commerce, we’ve compiled a list of key statistics in the below infographic: For more information about how to succeed in the world of cross-channel commerce, download our free white paper, 3 Ways to Create an Effective Omni-channel Marketing Strategy.
By Tobias Meyer-Grunow