Twenty years ago, the best way to reach consumers was to come up with a memorable TV commercial, design an eye-catching editorial and maybe, if you were feeling tech savvy, run a banner ad or two. Needless to say, today’s consumer landscape has changed drastically, and continues to evolve at a dizzying pace.
The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.
The below infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape.
For more information on how to successfully reach and convert connected consumers, download our Ultimate Guide to 2014 Marketing Success.
By Tobias Meyer-Grunow