It’s no secret that marketers are finding themselves stuck in what seems to be a Catch-22 when it comes to consumer demands for both greater data privacy and more personalized user experiences.
To get a closer look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of 2,000 US and 2,000 UK male and female adults ages 18 to 55.
The results reveal that, when it comes to their data, modern consumers across the globe are demanding 3 key values: transparency, relevance and convenience. The survey also shows that social login usage is exploding as more and more businesses leverage it as a solution to address consumers’ seemingly paradoxical expectations.
We’ve compiled the survey highlights into the below infographic:
For more survey results and insight into what these statistics mean for your business, download our survey companion guide here.
By Tobias Meyer-Grunow