We’re excited to announce that CEO Patrick Salyer is speaking about the impacts of gamification on business at the Churchill Club in San Jose, CA this Tuesday, April 30. Salyer will be joining a panel of industry leaders from Bunchball and UC Santa Cruz in a panel moderated by David Fetherstonhaugh, Behavioral Economist at IDEO.
Below is a rundown of the event, “Breakfast Club: Gamification of Everything,” taken from the official event website:
Bing Gordon of Kleiner Perkins predicted in 2012 that gamification, the idea of using game design and game mechanics to influence people’s behavior in non-entertainment contexts, will see explosive growth within five years. As digital natives increasingly multi-task, and as the social web creates geometric growth in posts, the next battle is for engagement. Looking ahead, as gaming converges with diverse markets from healthcare and fitness to travel, ecommerce, and more, where are the greatest opportunities for innovation and business growth? Don’t miss this candid and visionary conversation with the founder of a leading gamification company who is widely known as the “father of gamification,” the head of a prominent computer science department focusing on gamification, and CEO of a fast-growing social/gamification company.
Find out more details and register for the event here.
-Emma Tzeng, Marketing @gigya
By Emma Tzeng