Gigya and Adobe collaborate to make developing, distributing and monetizing portable flash content easy

Gigya and Adobe presented Project Radiate at the iMedia Breakthrough Summit on March 21st 2009.  Project Radiate is a collaboration between the two companies that will make it
easier for publishers and advertisers to create, manage, distribute, and track their content across the web. 

In the first phase, Project Radiate will make Gigya’s Wildfire technology part of Adobe’s Flash, Flex, and Dreamweaver software, enabling developers to integrate Wildfire distribution and tracking functionality into their widgets at the time they are built. This functionality will be free for anyone who owns a copy of these Adobe products.  The second phase will give advertisers and publishers a self-service option for distributing widgets across the Gigya network on a pay-per-install basis. The beta for both phases will be available this summer and we will be sure to let you know how to get access!

By Tobias Meyer-Grunow