With gamification, both parties win: users have a good time engaging in some friendly competition over your web properties, and businesses get value from these returning customers as they spend more time interacting with the website and sharing their actions across their social networks.
To show just how gamification impacts online user behavior, we’ve pooled data from thousands of Gigya implementations last year. The results? Websites with gamification experienced a 29 percent increase in site actions overall.
The infographic below breaks the data down and settles the question once and for all: gamification isn’t all fun and games. Well, only in the literal sense, at least.
-Emma Tzeng, Marketing @gigya
By Emma Tzeng