In the 2016 movie “Fantastic Beasts and Where to Find Them,” written by Harry Potter creator J.K. Rowling, a young wizard named Newt Scamander goes astray in New York when magical creatures escape from his bottomless leather suitcase.
The case study page on Gigya’s web site – http://www.gigya.com/resources/case-study/ – is our version of Newt’s suitcase. It’s full of fantastic stories on how Gigya clients are growing their business through customer identity management.
Here are five examples of what you’ll find:
- Satsuma Loans, a division of Provident Financial Group in the UK, increased average loan value 20 percent by leveraging Gigya-enhanced borrower profiles to customize email offers. Because Gigya’s solution made it easier for customers to create and log in into accounts, Provident obtained more specific borrower information and was able to link accounts under a single profile.
- The American Kennel Club brought disparate data under control and gained huge user insights. Using Gigya for an end-to-end registration solution, the AKC improved the user experience, tapped the information mother lode of social media login and reduced identity management costs.
- Unibail-Rodamco, which owns and operates shopping malls in Europe, grew customer loyalty subscriptions 92 percent by using customer identity management to obtain and segment shopper information, helping to personalize shopper experiences across the real estate company’s various properties.
- The American Cancer Society developed a more complete profile of its 2.5 million volunteers, as well as millions of donors, by implementing Gigya’s Registration-as-a-Service and Single Sign-on functionality, allowing their audience to sign in through social media. All this while managing personal data in compliance with privacy regulations. As a result, the organization snared 1.8 million registrations and learned more about every one of them.
- NewsLifeMedia in Australia saved 12 months of development time, started capturing 8 times more subscriber data and forecasted a 20 to 25 percent increase in advertising yields after implementing Gigya. This is across a subscriber base of more than 15 million who engage with NewsLifeMedia’s wide-ranging content on food, style, home, health and parenting.
Gigya’s case study page isn’t as deep as Newt Scamander’s suitcase, but could be far more useful to your marketing strategy then a Bowtruckle and help you avoid the digital equivalent of a Grindylow. Don’t miss out on the magic!
By Jason Rose