Expanding Gigya’s NEXUS Partner Ecosystem

Today, I’m proud to announce the expansion of Gigya’s NEXUS Partner Ecosystem as part of our initiative to help a larger variety of businesses gain a single view of their customers and transform their marketing efforts.

Since launching in 2012, the NEXUS Partner Ecosystem has grown to include integrations with more than 50 leading marketing, CMS, content recommendation, eCommerce, ad-serving, analytics and data management vendors. Current technology partners include Marketo, DoubleClick, Oracle and Informatica, just to name a few.

As launch partners of the expanded program, MPP Global, Pierry Interactive, NetSuite, Ooyala, RichRelevance, JWT Asia and Tea Leaves Health have signed on to become members. In addition, Gigya is also restructuring the NEXUS program to optimize our joint partner values and better serve our clients. Partners can now work with Gigya based on a three-tier system:

  • Associate Partners: work with Gigya to establish an initial joint value proposition and develop the terms for a long-term relationship.

  • Silver Partners: jointly establish a long-term strategy and invest in building a joint business plan and/or direct integration with Gigya.

  • Gold Partners: share joint customers and/or have direct integrations with Gigya, with plans in place to achieve annual numbers.

In conjunction with the program revamp and the addition of our new partners, Gigya is hosting our inaugural Partner Day in San Francisco today, where current and prospective partners will come together to learn more about Gigya’s technology and how we can work together to help the world’s biggest brands understand and relate to their customers. We hope everyone is as excited as we are!

You can view the full partner announcement here, and be sure to follow Partner Day events on Twitter via @Gigya.

– Patrick McCue, VP, Channels & Alliances

By Patrick McCue