Gigya executives will appear on stage at four key conferences in the next three weeks.
On April 22, 2009, Ben Pashman, Gigya’s VP, Sales and Business Development, will participate at Ad: Tech in San Francisco, on the panel “The Next Frontier: Advertising in Applications,” with executives from Marvel Entertainment and Coca-Cola among other leaders in portable application advertising. The panel features a discussion how application advertising is evolving and how leading marketers are driving results through their distributed content initaitives. Ben will share case studies from Gigya and its clients.
Hot on the heels of being named one of AlwaysOn’s 2009 OnHollywood 100, April 29, 2009, Gigya is participating at OnHollywood in Los Angeles, CA. Gigya CEO Dave Yovanno will speak on the panel, “Leveraging Social Media: How can social media be used to market and share entertainment content profitability?” Mr. Yovanno will focus on how Gigya’s social technologies can help Hollywood promote and monetize their considerable assets on social networks–part of this year’s OnHollywood theme.
On May 5, 2009, Ben will appear at Digital Hollywood in Santa Monica, California. His panel, “Widgets as a Platform: Content, Advertising, Communications,” will feature leaders from the world of advertising widgets and will address the widget economy. Widgets are fast becoming everyone’s favorite interactive advertising tool for reaching audiences on social networks. Ben will share insights into how brands can leverage social widgets to become part of the conversations happening in social environments.
Finishing off his whirlwind conference tour, Ben will appear at the IMC (Internet Marketing Conference), May 12, 2009, in San Francisco, CA. For one day, the IMC brings together a select group of thought-leaders in interactive advertising. This year the conference focuses on the popularity and rise of social networks and the resulting new opportunities for online advertising as well as latest developments in discrete areas such as social widgets. Ben is contributing to the panel, “Developments in Social Advertising,” and will address how Gigya is innovating solutions for delivering engagement and scale for brands on Facebook and MySpace.
By Tobias Meyer-Grunow