Getting a consistent and accurate view of consumers in today’s multi-channel, data-deluged landscape isn’t easy, especially as concerns over data privacy compound. Many brands are resorting to non-permission based and inaccurate 3rd party data collection techniques in an attempt to understand anonymous users based on device-specific activity.
But to build a truly meaningful user experience that drives conversion and lifetime value, identity is key.
Gartner predicts that by the end of 2015, 50% of new retail customer identities will be based on consumers’ social network profiles, compared to just 5% in 2013.
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means to faster registration, but rather as a key vehicle for gaining access to rich, permission-based identity data and offering a relevant user experience.
That’s why nearly 30% of marketers plan to implement social login in the next year (Forrester) – more than any other social tactic.
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business goals, including:
The state of social login and latest trends
What benefits social login provides for users
What value social login can bring to your business
Best practices when implementing social login
Case studies from leading brands that are using social login
By Rachel Serpa