Free eBook: Social Login 101

Getting a consistent and accurate view of consumers in today’s multi-channel, data-deluged landscape isn’t easy, especially as concerns over data privacy compound. Many brands are resorting to non-permission based and inaccurate 3rd party data collection techniques in an attempt to understand anonymous users based on device-specific activity.

But to build a truly meaningful user experience that drives conversion and lifetime value, identity is key.

Gartner predicts that by the end of 2015, 50% of new retail customer identities will be based on consumers’ social network profiles, compared to just 5% in 2013.

Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means to faster registration, but rather as a key vehicle for gaining access to rich, permission-based identity data and offering a relevant user experience.

That’s why nearly 30% of marketers plan to implement social login in the next year (Forrester) – more than any other social tactic.

This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business goals, including:

  • The state of social login and latest trends

  • What benefits social login provides for users

  • What value social login can bring to your business

  • Best practices when implementing social login

  • Case studies from leading brands that are using social login

Download the full guide to Social Login here. You can also register for our free webinar, Social Login – More Than Faster Registration, featuring Forrester’s Kim Celestre.

By Rachel Serpa