New Belgium Brewing Company is one of the largest craft brewers in the United States, with nearly 40 classic, year-round and limited edition beers including Fat Tire, Ranger IPA, Snapshot Wheat and La Folie.
Challenge: Keeping Connected Consumers Coming Back for Another Round
With the release of its seasonal Accumulation White IPA beer, New Belgium recognized the need to drive awareness and adoption for each of its nearly 40 brews. New Belgium called upon Gigya to build a gamified experience that engages customers across mobile, social and digital channels, resulting in an 8x increase in new user registrations in just one day and a 5x growth in daily logins.
Solution: A Gamified Experience that Spans Mobile, Social & Digital Channels
New Belgium teamed up with Gigya to launch a gamified user experience that rewards participants for taking desired actions across channels, including viewing new beer pages on Newbelgium.com and participating in posted challenges. Gigya’s Social Login enables participants to take additional game actions like sharing their favorite beers and New Belgium blog content to their social networks.
Socially logged-in users can also take full advantage of New Belgium’s Beer Mode mobile app. Beer Mode rewards users points for choosing from a list of personas that will post and comment on Facebook or Twitter on their behalf, making them look busy and alert while they are enjoying their beers.
“Gigya’s technology and partnership have been invaluable in creating a seamless omni-channel user experience that allows us to connect with our customers on a more meaningful level. Giving users the ability and incentive to interact with the New Belgium brand and each of our beers across touchpoints via a cohesive gamified experience has had a significant impact on acquisition and retention.”
Kevin Darst, Digital Manager @ New Belgium Brewing Company
You can check out the full New Belgium case study here.
By Tobias Meyer-Grunow