Milenio is a leading Mexico news source, providing consumers with both local and national updates via its nationally distributed newspaper, bi-weekly magazine and 24-hour news channel.
Challenge: Connecting Closer with New and Repeat Readers
With distribution across eleven cities, Milenio saw the opportunity to create a more connected and interactive digital reader base to further expand its reach and grow brand loyalty. To get started, the media publisher knew that it must first accurately identify and grow relationships with consumers, as well as build an open forum for authentic reader communication.
- Boosting registrations to turn anonymous visitors into known readers
- Increasing brand awareness and content reach
- Building an interactive news community to foster brand loyalty
Solution: Creating a Loyal, Interactive News Community
By adding Gigya’s Registration-as-a-Service solution to its website, Milenio gives readers the option to register traditionally or login using their existing social media credentials. The ability to verify identity with the click of a button not only increases registration conversions by reducing barrier to entry, but it also enables Milenio to tie consumer activity to specific identities. Milenio is able to develop more intimate consumer relationships by building robust user profiles where readers can manage subscriptions, sign-up for email alerts and save favorite articles.
Logging in socially also enables users to quickly and easily syndicate content across social networks via Gigya’s Share Bar, increasing reach and distribution to expand Milenio’s reader base. Gigya Comments provide an open forum for readers to share feedback and opinions about specific content, turning reading into a social experience that keeps readers coming back to engage with one another and the Milenio brand time and again. Having commenters verify their identities with Social Login authenticates these user interactions, improving content quality to foster a more loyal and invested community of readers.
- RaaS: the option to easily authenticate user identity via social login increases registration conversions and improves user generated content quality
- Share: content syndication across social networks boosts reach, awareness and readership
- Comments: creating interactive dialogues around content turns passive readers into actively engaged participants
“Gigya’s RaaS and Social Plugins have enabled Milenio to identify and engage our reader base on a much deeper level. Giving users a way to share and interact with our content has significantly grown reach and registrations and effectively created a connected community of loyal readers.”
By Rachel Serpa