Founded in 1948, DICK’S Sporting Goods is a leading sports and fitness specialty omni-channel retailer that focuses on helping and inspiring customers to achieve their personal bests through quality products and knowledgeable service.
Challenge: Connecting Consumers Across Channels and Devices
The holiday season inspired DICK’S Sporting Goods to create a more personal, omni-channel shopping experience to boost referral traffic and drive shopping cart conversions. With the holidays fast approaching, DICK’S Sporting Goods called upon Gigya to help build this cross-channel experience as quickly as possible without compromising security standards.
Solution: A Single View of Consumer Identity
Using Gigya’s Social Login, DICK’S Sporting Goods created a highly relevant shopping experience by letting consumers log into and manage their own personal “Gift Lockers” from any device. Consumers can add their favorite items to their lockers by browsing online, taking mobile photos of items in store, or scanning catalogue QR codes. Users can also share these lockers directly with their social networks.
With Gigya’s intuitive, customizable workflows and team of implementation experts, DICK’S Sporting Goods was able to save valuable development time and resources while implementing the Gift Locker experience just in time to help drive Q4 revenue.
“DICK’S Sporting Goods saw an increase in online sales during the holiday season by incorporating Gigya’s Social Login and Share software into our Gift Locker experience. Allowing users to sign-in and share socially across devices has been instrumental in driving customer acquisition and retention. Social Login implementation was seamless and straightforward, enabling a faster go-to-market while upholding our high security standards.”
Jay Basnight, Director of Digital @ DICK’S Sporting Goods
You can check out the full DICK’S Sporting Goods case study here to learn more.
By Rachel Serpa