Mobile is still uncharted territory for many expert developers, who are struggling to implement and optimize mobile on both the front and back-end. This blog series will cover 4 strategies to help you successfully create a seamless, high-performance mobile experience:
- Go the Responsive Design Route
- Make Your Mobile Experience More Social
- Continuously Test and Optimize
- Pay Attention to Mobile Identity
Part 2: Make your Mobile Experience More Social
It’s undeniable that social networks have played a large role in mobile adoption, with messaging and social apps leading 115% growth in mobile app usage in 2013 (TheNextWeb).
Adding interactive features like sharing, comments and ratings and reviews helps boost engagement, referral traffic and shopping cart conversions, and making these features mobile friendly adds increased benefits.
Fully equipping your mobile site with social infrastructure enables you to reach and interact with on-the-go consumers at prime points of influence, and opens the door for highly personalized and impactful location-based marketing. Select a plug-and-play solution that makes implementing mobile-friendly infrastructure easy yet customizable.
Coca Cola creates a consistent and fully functional sharing experience across both desktop and mobile with responsive design for its social sharing bar.
Desktop: Coke displays social sharing options along with share counters on larger resolutions.
Mobile: To optimize social sharing on mobile and screens with smaller resolutions, Coke removes share counters to save space, enabling users to easily connect with their favorite Coke content any time, on any device.
For more information about creating meaningful mobile experiences, download our free white paper, 3 Ways to Create an Effective Omni-channel Marketing Strategy, and stay tuned for part 3 of our blog series: Continuously Test & Optimize.
By Tobias Meyer-Grunow