I believe 2017 is going to be an amazing and transformative year for the relationship between companies and consumers.
A few thoughts about why: companies that put customer identity at the core of their digital marketing architecture will see improved revenue prospects, increases in customer loyalty, and an enhanced ability to respond to the pending changes in European Union privacy laws.
Let me invite you to be among the forward-thinkers who join me for a Jan. 19 webinar on these predictions and others, based on a white paper we just published. Drawing on Gigya’s experience of more than a decade in customer identity management, I will discuss top trends for 2017, including:
- An explosion in customer identity management platform adoption, especially among digital marketing teams;
- An evolution of a trust-value exchange between companies and consumers that will win lifelong brand loyalists; and
- A new transparency that focuses on user privacy, consent and control.
I’ll also make sure we have time for your questions and comments.
By Patrick Salyer