PacSun, a popular retailer that sells men’s and women’s clothing for people who prefer the laid-back California style, has launched major improvements to the online and mobile edition of its clothing store, leveraging Gigya Technology to do so. This move, which provides customers with a more social experience, is the next logical step for the ecommerce site, as many of PacSun’s customers are heavy users of social networks. Tim Katz, Pac Sun’s Director of Ecommerce, knew the importance of offering customers an immersive social experience on Pacsun.com and decided work with Gigya to power the site’s social infrastructure.

social-login

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