Monthly Archives:: October 2011

Gigya Gamifies Pepsi SoundOff to Engage The X-Factor Fans

Posted On: Filed Under: Customer Experience, Customer Showcase, Gigya Updates

Pepsi, one of the largest consumer brands in the world, has been getting serious about social and about engaging its millions of loyal customers via social channels. Today, we’re incredibly excited to announce that Pepsi has launched a robust community platform powered by Gigya’s social technology that will allow fans of Fox’s “The X-Factor” to interact, compete and share with their friends and other fans. The platform, called Pepsi SoundOff, leverages APIs from Gigya’s social suite including Social Login, Comments Plugin and Gamification and offers users a complete on-site social experience. Visitors who go to are instantly able to become a part of the community by making comments, sharing those comments to Facebook and Twitter and then gaining fans in a gamified environment.

As soon as a user signs in with her social ID via Gigya’s Social Login, she accrues “caps” which act similarly to badges and rewards users with social standing in the larger community. The more a user engages with the site and shares back to her social network, the more caps she receives. Users can also “fan” each other’s comments, boosting social standing on the site as visualized in the community “In the Spotlight” leaderboard and by their ranking category (such as “Pledge”, “Curator”, “Veteran”).

Pepsi SoundOff is easily one of the best implementations that Gigya has ever done and we can’t wait to see how fans of The X-Factor take to this new community platform. Congratulations to the Pepsi Co. team for creating such a fantastic on-site social experience using Gigya’s APIs.

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Gigya Integrating Social Login with PayPal Access, PayPal’s New Login Service

Posted On: Filed Under: Gigya Updates

PayPal Access

As some of you may have heard, PayPal has just introduced a new commerce identity service at the X.commerce Innovate Developer Conference 2011 that will allow web users to login to participating retail sites with their PayPal credentials. We’re proud to announce that Gigya is partnering with PayPal and X.commerce to offer PayPal Access to our clients via Gigya’s Social Login Plugin and API. PayPal Access offers a unique and secure way for ecommerce sites to reduce shopping cart abandonment and lift sales. With PayPal Access implemented via Gigya, shoppers can simply login to retailer sites using their PayPal usernames and passwords and make purchases without needing to re-enter their PayPal credentials.

PayPal offers its merchants and consumers an unparalleled level of security and convenience as a payment method. And as an identity service, PayPal Access has enormous potential to improve the user checkout experience while simultaneously helping retailers increase conversions by eliminating friction points in the transaction process. PayPal Access is currently available to retailers worldwide and will be offered through Gigya Social Login shortly. For more information on PayPal Access, check out the PayPal Blog.

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Why Social Matters for E-commerce

Posted On: Filed Under: Social Marketing

We’ve all been through situations where seemingly simple purchasing choices become confusing and overwhelming. The issue at hand is not indecisiveness but instead the reality of the new digital marketplace which has flooded consumers with countless new choices. For instance, think about how many times you’ve gone shopping for a laptop and felt inundated with products, brands, and models as you’ve browsed across different retail sites. As a retailer, you want to convert your site visitors into buyers but that can be a real challenge if your customers feel overwhelmed and frustrated when they look for products on your site.

One concept to keep in mind as you think about keeping your visitors in your digital sales funnel is how social interaction can help – purchasing decisions are heavily influenced by recommendations from real people who have real feedback on products. Bringing on-site social interaction to your online storefront is paramount in keeping those potential buyers engaged. Tools like Social Login and Ratings & Review Plugin allow users to easily connect their experiences with a particular brand or product back to their social feeds and can play a big part in SEO and in bringing valuable referral traffic to your site.

Ratings & Reviews

Letting your customers easily share product reviews on their social networks can make a big difference on sales. In fact, a recent Nielson Social Media Report showed that:

  • 60% of people who use 3 or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
  • 70% of active online adult social networks shop online and 53% of active social networkers follow a brand.

What this information is telling us is that in a cluttered digital marketplace, an e-commerce site will be more effective in reaching its target audience if it provides the information directly to consumers via social networks. By adding social functionality to your retail site, you encourage transparency and allow your customers to become the biggest advocates of the brand.

For more information on how on-site social tools can help your business, check out Gigya’s Social Plugins.

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New Report: More Tweets, More Traffic

Posted On: Filed Under: Customer Experience, Social Marketing

Websites with a Tweet button receive seven times as many links as those that do not, according to a study BrightEdge released in September. With countless blogs and agencies dedicated to SEO, it’s important to remember that the main tenet of making a findable website is pretty simple:

Get people to link to it on other findable websites–like, say, social networks.

According to BrightEdge, the most successful online businesses get this point. A little over 50 percent of the top 10,000 websites have some sort of Twitter or Facebook presence on their websites, and this number is growing month over month. However, Twitter and Facebook are not alone in this field. Google+ posted a greater growth in adoption for the past month than the other networks combined – all this even before releasing the Google+ API.

Read more on “New Report: More Tweets, More Traffic” »

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