In July, Jennifer Van Grove wrote an interesting article on Mashable highlighting the recent popularity of gamification, which included the process of formulating a game and the real world implications of creating gamed incentives for users. The article highlighted the importance of making a game meaningful by creating incentives to perform desired actions, not just tacking on points and badges for the sake of a trend. Today, customers are increasingly seeking experiences that are engaging and on-going, which has pushed organizations to formulate new ways to reward customer loyalty.
While it has been documented that successful games need to be thoroughly planned and dynamically adjusted, one issue that has not been discussed in great detail is the process of actually acquiring game players. With so much competition for customer attention on the Web, how does an organization convince users it is worth their time to sign up, understand and care about the game enough to come back for more?
There are three primary ways in which an organization can make it easier to drive interest to ensure a successful game:
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