Monthly Archives:: July 2011

Introducing Gigya Ratings & Reviews

Posted On: Filed Under: Gigya Updates

We wanted to let you know that the Gigya Ratings & Reviews plugin is now available to all Gigya customers. This is particularly good news for online retailers as 30 percent of consumers rely on user reviews to aid in their purchase decisions

Gigya’s Ratings & Reviews plugin gives users an easy way to post feedback and rate content or products across your site. As with all other Gigya products, Ratings & Reviews seamlessly integrates with any of Gigya’s social plugins, adding to our comprehensive suite of social tools to make your site social. The plugin is also integrated with all major social networks and gives users the option to post feedback to multiple social networks in one click. See the full list of features below.

Ratings & Reviews Features:

  • Review content by logging in with a social identity, site credentials, or as a guest
  • Ratings and reviews can be published to multiple social network feeds in one click
  • Fully customizable design through CSS
  • Ratings are aggregated and can be displayed as a poll
  • Supports user voting on comments (thumbs up/thumbs down)
  • Supports review flagging
  • Reviews can be sorted by rating
  • Reviews are SEO friendly and accessible to search engines
  • Displays replies from Facebook
  • Complete moderation options including pre and post moderation, review hiding, user blocking capabilities and word blacklisting
  • Integrated with Gigya’s Social Analytics

Full documentation for the Ratings & Reviews plugin can be found here – http://developers.gigya.com/010_Developer_Guide/18_Plugins/025_Rating_Reviews

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Shoebacca.com Signs Up with Gigya Social Login

Posted On: Filed Under: Gigya Updates

Shoebacca.com, one of the hottest and quickest-growing online shoe retailers, recently implemented a number of Gigya’s plugins, including Social Login, Share Plugin and Community. The integrations look great and we want to call out some of the best features for others looking to optimize their site’s social experience.

Some of the best social features on the site include:

  • Social Login:
    • Great placement and call to action on both homepage and “My Account” page, with larger buttons used on the latter, afforded by more real estate
    • Good use of welcome message
  • Share
    • Prominent button and counter size, and clear call-to-action above the fold
    • Auto URL shortening, allowing site to better define influencers using Gigya’s iRank sytem
  • Reactions:
    • Placed right below product details, appearing as part of checkout flow
  • Comments:
    • Default comment sharing to desired social network

Click on the image below to see a number of the site’s social features.

Congrats to our friends at Shoebacca.com on a great implementation!

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Gigya’s Got Game! Introducing Game Mechanics

Posted On: Filed Under: Gigya Updates

Summer is here and that always means fun at Gigya. The Gigya office is all abuzz today with the official launch of the latest addition to our product suite: Game Mechanics, a product that brings the fun into online experiences, driving the online user behaviors that fuel our clients’ businesses.

Gartner analyst Brian Burke wrote in his January 2011 Gamification Primer, “In the past, the question was: How can I get customers more engaged? The answer was to use points and rewards. The question has changed to: What game mechanics can be applied to increase engagement and change behavior in this problem space? The focus has shifted to understanding how games motivate people — and then how can those motivational techniques be applied to a business problem.”

Until Gigya, the options for online businesses looking to gamify their own sites were limited to point solution vendors, adding layers of complexity to both program management and site integration. We’re solving this problem by offering Game Mechanics as an integrated part of our social suite. Clients can both automatically incorporate user activity across any of the Gigya social plugins into the Game Mechanics product, as well as pull in any other valuable user activity on the site.

Gigya’s gamification solution is the easiest to implement and most powerful option on the market today. With Gigya’s integrated platform, clients have everything they need to make their own sites social, and then leverage the social analytics to fuel growth.

Gamification has been one of the most requested features from our clients and we are very excited that a number of launch partners for Game Mechanics including Fathead.com, Car Domain, Video Bash, GoodSearch, Shoebacca and Daily Racing Form will soon be adding the solution to their sites.

Some of the highlights of the product include:

  • A dashboard that gives site administrators total flexibility to configure game mechanics components including assigning points, creating challenges and awarding users with achievements like badges and level-ups based on site activity.
  • Full integration with all other Gigya social plugins, enabling clients to automatically incorporate social activity into the social rewards program
  • The ability to create and upload badges and other content-based awards that match the brand personality of the site
  • Powerful, customizable plugins to display to users their achievements, leaderboards, and real-time notifications of accomplishments
  • Reports on fundamental metrics including top users, daily activities and user segments by achievement

Here’s a brief video overview of Gigya’s Game Mechanics product. As always, please contact us at sales@gigya.com or (650) 353-7230 to learn more.

— Patrick Salyer, CEO, Gigya