Monthly Archives:: February 2011

Introducing Reactions – A New Way for People to Participate and Share

Posted On: Filed Under: Gigya Updates

Our product team recently introduced a new plugin along with a number of features that should help developers continue to making their sites and mobile applications social. Here’s a quick rundown of the new additions (scroll to the bottom for the video version of this update):

New Reactions Plugin and Setup Wizard

The Gigya Reaction plugin allows users to “react” to content on a site and share this reaction to social networks. You can choose pre-designed buttons from within the wizard or create your own. The plugin supports counters which can optionally display the number of times the reaction was clicked. We also introduced a setup wizard to make it easier for developers to customize the UI and behavior of the plugin.
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New Research: How Retailers are Connecting with the New Online Consumer

Posted On: Filed Under: Gigya Updates, Marketing Resources

New research from Retail Systems Research finds that all retailers – from “Winners” to “Laggards” – are struggling to keep up with a new environment where mobile and social make larger contributions to online revenues – forcing a shift in priorities for the online channel.

Changing Perceptions and Priorities

Fewer retailers are identifying themselves as purely online-only retailers, and an increasing number of retailers are reporting the inclusion of social networks and mobile sites in their portfolio of channels.

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Using SSO for Permission Marketing: A Primer

Posted On: Filed Under: Customer Experience

Recently, our CEO Dave Yovanno published a well-received article in Mashable about the movement towards “Permission Based Marketing”. It describes a model in which websites that embrace data transparency with users will be rewarded with (i) higher CPMs, (ii) a way to differentiate against the competition, and (iii) a more loyal audience.

From a technical standpoint, the targeted advertising concepts discussed in the post can be implemented using Gigya. Below are several of these concepts along with suggestions on how you can implement them with Gigya.“Sites can sell against social influence and activity…”
The article talks about using “social influence” factors as a way to target advertisements. A great way to accomplish this is using our iRank feature. iRank is a number between 1-99, which denotes the percentile location of the user in compare to all other site users as a site influencer. The iRank calculation uses the following parameters: Read more on “Using SSO for Permission Marketing: A Primer” »

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LinkedIn Identity: Use is Growing on B2B sites around the web [Infographic]

Posted On: Filed Under: Infographics

When it comes to real, authentic identity in a business context, LinkedIn is a force to be reckoned with.

Based on data across our B2B clients, we’ve seen LinkedIn’s share of social login grow from 3% in July 2010 to 20% in January 2011.  We’re seeing increased adoption of social login on a wide range of B2B sites from financial news sites to industry organizations to software companies.

The Wall Street Journal’s Liz Gannes of AllThingsD published an article about LinkedIn’s footprint in a B2B context, stating “Indeed, people do seem to be separating their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites.”  Some of the client data she shared, along with our latest Infographic include LinkedIn’s share of Social Logins for some notable clients including:

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Implementing Simple Activity Feeds

Posted On: Filed Under: Customer Experience

One of the best ways to make your site social is to let users see what their friends have been doing on your site. It creates instant personalization and social context for users who login with identities like Facebook, Twitter, Yahoo, LinkedIn, Google, etc. There are many ways to accomplish this using Gigya but here are two approaches to get you started:

1. Activity Feed Plugin

Our Activity Feed Plugin is one of our most popular plugins because it allows logged-in users to see a real-time stream of friend activities on your site. Think of it as having a complete activity stream without having to implement your own back-end solution.

The plugin is dirt simple to get up and running. Just call the socialize.showFeedUI API method from any page on your site and the Activity Feed renders in HTML. It has a single required parameter called “containerID” which is the DIV container where you want the plugin to show up:

[sourcecode language=”html”]
<h3>Activity Feed Plugin Demo</h3>
<div id=”ActivityFeedContainer”></div>
<script type=”text/javascript”>, {containerID: ‘ActivityFeedContainer’});

A complete working example of the Activity Feed plugin can be found here.

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