Monthly Archives:: October 2010

PayPal ID Added to Gigya Platform for Social Login + Why PayPal ID? #xinnovate

Posted On: Filed Under: Gigya Updates

We’re excited to announce that PayPal ID’s are now part of the Gigya platform for social login.  Dave Yovanno, Gigya’s CEO, and Brian Schmidt, a Gigya developer partner, demo’d the integration on stage at PayPalX Innovate this afternoon.

According to PayPal, password fatigue and identity fraud is a major issue

  • The average person has 25 online accounts and 6.5 passwords
  • 66% of people use 1-2 passwords across all sites
  • The average user logs in 8 times each day

Businesses are affected as well.  Forgotten passwords are the #1 source of online customer service issues, and customer service is one of the largest costs for online businesses, so reducing the number of inquiries here will have a real impact on the bottom line.

How does PayPal view it’s impact as a provider? Four key areas of differentiation:

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All About Mobile: Notes from Day 1 #xinnovate PayPal X 2010

Posted On: Filed Under: Gigya Updates

Tim O’Reilly posed a great question tonight: What kind of backend does it take to make all this magic happen?  What should you think about when you hear the terms Mobile, Local, Social?   PayPal X and an ecosystem of developers started a conversation to answer that today.

Gigya is part of this conversation. Specifically we are presenting PayPal Identity Services on Stage with PayPal’s Ashish Jain at 3pm PST tomorow (Wednesday 10/27) – come say hello to Dave, Patrick and Brian if you’re there.

So what happened today?

To start, here are some of the headlines written today about the key announcements and some commentary:

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Shop.org Summit + Rise of Social Commerce (#rsc10) = The Future of Social Shopping

Posted On: Filed Under: Gigya Updates

Two major events over the past few weeks focused their agendas on the future of retail: Shop.org’s Annual Summit and the Altimeter Group’s Rise of Social Commerce.  Here are some of the key trends that emerged and our takeaways:

Trend #1: Seamless experiences across platforms
Technologies are beginning to break down the walls between online stores and their bricks and mortar counterparts.  Retailers are eager for greater integration between platforms.  The Altimeter Group calls this “Frictionless commerce.”  Technologies and user experiences that were highlighted include:

  • Geo location (passive and active) so that retailers and recognize you in-store before you reach the register.
  • Mobile experiences that are relevant wherever you want to shop, e.g. providing m-commerce outside of the store and price comparison tools and coupon options within the store.
  • Shopping with friends online in a way that is as satisfying and effective as the group shopping experience in-store. Wet Seal and Levi’s are retailers who has been testing heavily.
  • Facebook becoming a commerce platform – potentially competing in the future with ecommerce platforms like IBM WebSphere.

Key Takeaway: While some of these technologies are early stage, enabling people to use an existing social identity on any device will be a key element of unifying the retail experience across platforms, giving retailers a powerful way to link data and systems.

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Join PayPal and Gigya at Paypal X Innovate 2010 for the Future of Social Identity and Payments [DISCOUNT CODE]

Posted On: Filed Under: Gigya Updates

Please join Gigya at the upcoming PayPal X Developer Conference on October 26-27 at Moscone Center, San Francisco. PayPal X is the first truly open global payments platform.   Whether you’re building the next innovative ecommerce site, mobile app, social network, game or other digital goods experience you’ll want to check out the only developer conference dedicated to payments.

eCommerce is the next frontier for “social login,”  the term Gigya coined (discussed by Jeremiah Owyang in his recent post) for enabling customers and site visitors to sign-in or register using an existing  and trusted identity from Facebook, Twitter, LinkedIn, Yahoo, Google, Microsoft, or any one of many other social providers.

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