We’re excited to announce that PayPal ID’s are now part of the Gigya platform for social login. Dave Yovanno, Gigya’s CEO, and Brian Schmidt, a Gigya developer partner, demo’d the integration on stage at PayPalX Innovate this afternoon.
According to PayPal, password fatigue and identity fraud is a major issue
- The average person has 25 online accounts and 6.5 passwords
- 66% of people use 1-2 passwords across all sites
- The average user logs in 8 times each day
Businesses are affected as well. Forgotten passwords are the #1 source of online customer service issues, and customer service is one of the largest costs for online businesses, so reducing the number of inquiries here will have a real impact on the bottom line.
How does PayPal view it’s impact as a provider? Four key areas of differentiation: