Monthly Archives:: April 2010

F8 – Gigya’s Facebook Conference Summary

Posted On: Filed Under: Gigya Updates

What a week!  As we witnessed at Facebook’s F8 event, things evolve quickly with all the innovation focused on socializing the web.  It’s this kind of innovation that gets us excited, as it underscores the value Gigya delivers every day, providing the guidance and technology that ensure these changes benefit our partners’ businesses.

Here’s an outline of the key recent announcements from Facebook, highlights of the benefits to your business, and how they integrate with the Gigya service:

1.  Facebook improved the authentication service for your site

The big news: Sites are now allowed to store any data received from Facebook – you are no longer required to delete it after 24 hours. The other providers (Google, Yahoo!, Twitter, Microsoft etc.) already enable this access, so now your business can capture user data no matter which provider a user chooses. When users connect with any provider from your site, you receive their ID, name, photo, email address and other profile information, enabling you to create a rich and permanent account in your system.

Through their new set of APIs, Facebook has also improved the “connect” process. Users can give your site all necessary permissions in a single step. This process is in line with the other providers which Gigya supports, making one-step permission common across all providers now.  We are particularly excited that Facebook’s new single permission screen also tells users that by making the connection, they agree to your site’s terms of use. This means that sites no longer need to take a user through a separate ‘terms of use” step and checkbox.

We expect these two changes to significantly increase conversion rates for site registration.

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“It depends” – Why context is important when analyzing the mix of user connections by social network platform for any site

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We’ve seen a lot of data published lately – and quite a bit of associated confusion – from a host of technology vendors showing drastically different “typical” mix of user connections by social network among those who use a social network identity to register, share, comment or accomplish some other site goal.  It’s terrific that there is so much momentum and data to analyze, but it’s critically important that anyone looking for the “so what’s” keeps context in mind, asking the tough questions, and that those providing the data strive to share as granular a view as possible.

TechCrunch recently published connection mix data from Gigya, and we made a point to break it down by news vs. entertainment sites, and then again for registration versus sharing:

For example, Google, AOL, OpenID and other identity or bookmarking providers don’t (yet) provide Social Login -like sharing capabilities for 3rd party websites (though in a previous post about Google Buzz we talk about how that’s certain to come soon), so we’re careful to note that this mix is limited to those platforms that provide these “next-generation” sharing APIs, and how that explains the limited list of platforms.

Distribution of shared items
Facebook: 44%
Twitter: 29%

There are far more companies providing identities with which users can login to 3rd party websites, so that data looks different from sharing data, and also looks different by site type:

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