Gigya’s CEO Dave Yovanno was recently published in Mashable, talking about how entertainment companies are adding social technologies like Facebook Connect, Sign in with Twitter, MySpaceID, Yahoo Open Strategy and others to their own sites to drive greater word of mouth.
Here’s an excerpt:
Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches.
While movie promotions on Facebook, top sports moments on YouTube, and MySpace music pages remain key fixtures, many entertainment companies are also now actively focused on how to apply social strategies to their own sites to deepen relationships with fans and become more relevant. Here are four ways on-site social features are benefiting both fans and the entertainment industry today.