Monthly Archives:: February 2010

The birth of Google Buzz

Posted On: Filed Under: Gigya Updates

Facebook is growing faster and faster. It is not just a social network. It has become one of the largest Internet companies, posing a threat to the giants – Google, MSFT and Yahoo.  And they understand that. They understand that online communication more and more centers on the activity stream or feed. They understand that the social graph might become the most valuable data asset. They understand that they are behind.


Buzz – The end user perspective

Google made a bold move to begin building its market share in the stream arena. They announced Google Buzz is now an integral part of Gmail. So what exactly is Google Buzz? Well, it is not much different than the Facebook newsfeed stream. You share thoughts, links, photos etc. either with everybody or only with friends, and those people in turn can respond to your posts. Google has also created a public profile where all your public posts, together with some personal details you wish to share, are open to anyone.

Buzz – The website perspective
While Google is building its consumer product, Facebook is focused more and more on their relationship with other websites. The Facebook Connect service is their invention to further cement their position with end users. People are now able to login to websites, like ABC.com, using their Facebook account. The sites, in return, can enable users to post to the Facebook newsfeed from their sites in a more efficient way, which drives lots of traffic back to the originating sites. Everybody wins, so everybody integrates Facebook Connect into their site.

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SF Chronicle: Facebook directs more online users than Google

Posted On: Filed Under: Social Marketing

Reflecting what we’re seeing across many online industries, Benny Evangelista at the Chronicle wrote in yesterdays SF Chronicle about how Facebook and other Social Networks are sending more traffic to web portals than do the search engines.   And it’s not just the portals. Sites from USAToday.com to etsy.com get the majority of their referral traffic from Social Networks. This is why one of our company mantras is “Social is the next Search.”

What we’re seeing now  is a bifurcation of social strategy into off-site activities (Facebook Page, conversation marketing, etc) and on-site activites (driving social participation and sharing from their own sites).  The emergence of social APIs for third party websites,  from Facebook Connect to Sign in with Twitter,  are the enabling factors for this two-pronged marketing approach. Known for their cutting edge social ad campaigns, Intuit this year integrated Gigya’s social platform into their TurboxTax product, enabling users to review the product using an existing social network identity – e.g.Facebook, Twitter, Yahoo –  then driving prospective user to turbotax.com’s “Friendalyzer” where they can pull up review that friends, or people in their network, have written about the product.

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Join Jeremiah Owyang of the Altimeter Group and Gigya for Free Webinar 3/4/10 – Social is the Next Search: Is Your Site Ready? (#SITNS)

Posted On: Filed Under: Marketing Resources

Is your site optimized for social participation?

Most companies are already aware that leveraging the power of social networks is critical – by now, many have set up Facebook pages or created other ‘off-site’ social programs.  However, these efforts leave half the potential of social networks untapped.  We’ve developed this webinar to bring you the industry trends that are behind this new imperative, and the specific steps online businesses can take to rebalance their social marketing by creating an effective ‘on-site’ social strategy.

REGISTER NOW

Join Jeremiah Owyang of the Altimeter Group and Gigya CEO David. A. Yovanno as they cover:

  • The value in “rebalancing” your social strategy
  • How leading publishers and retailers are designing their sites for social participation;
  • How to maximize traffic to your site from the most popular social networks;
  • How to connect your site to all the major social platforms including Facebook Connect;
  • How to apply social analytics to your own site.

In addition, participants can tweet questions before, during and after the event to @gigya or @jowyang by including  #SITNS or leave us comments on this post.

We look forward to having you participate!