Monthly Archives:: April 2009

Gigya interviewed for latest Forrester report on the future of the social web

Posted On: Filed Under: Gigya Updates, Social Marketing

Forrester’s Jeremiah Owyang released a new report today entitled The Future of the Social Web: Portable IDs Catalyze A Power Shift To Consumers.  The report describes how technologies that help users bring their identities with them across the web are transforming marketing, eCommerce, CRM and advertising.  Owyang hypothesizes that the social web will enable consumers to base decisions on peers and empower them, together with their communities, to define product roadmaps.

The report interviews executives, product managers, and strategists at 24 companies: Appirio, Cisco Eos, Dell, Facebook, Federated Media Publishing, Flock, Gigya, Google (Open Social/stack team), Graphing Social Patterns (Dave McClure), IBM (SOA Team), Intel (social media marketing team), KickApps, LinkedIn, Meebo, Microsoft (Live team), MySpace, OpenID Foundation (Chris Messina), Plaxo, Pluck, Razorfish, ReadWriteWeb, salesforce.com, Six Apart, and Twitter.

Click here to read more about the report on Jeremiah’s blog or here to purchase a copy of the complete version.

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Gigya Socialize Markup Language (GSML) released to offer shortcuts for integration

Posted On: Filed Under: Gigya Updates

Gigya recently launched Gigya Socialize Markup Language (GSML), which offers developers a set of custom XHTML tags used for rendering user information and UI components in Gigya Socialize enabled sites.  GSML makes the integration of Gigya Socialize quick and easy by embedding HTML-like syntax and tags into your HTML pages.  Sample GSML tags include: connectButtons, friendSelector, loginButtons, name, and photo.

Check out wiki.gigya.com to learn more.

New features and destination sites added to Wildfire

Posted On: Filed Under: Social Marketing No Comments on New features and destination sites added to Wildfire

Now available:

  • The option to post a widget directly to the Facebook newsfeed rather than to a Facebook profile page
  • The ability to add  custom destination buttons to the Wildfire share menu on your site
  • Automatic display of the social network to which a user last posted as the first choice on a subsequent widget grab
  • The option to display both post and bookmarking destinations in Wildfire’s default interface, rather than on separate tabs
  • The option for a user to select where to post a widget if they have more than one blog on WordPress or Blogger
  • Improved support for posting to WordPress
  • The creation of a new onCopy event when the “copy code” button is clicked in Wildfire
  • An expanded list of social bookmarking destinations including Eons and Buzzup

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Gigya Named AlwaysOn OnHollywood 100 Winner Company Selected as Technology Innovator in Content Delivery

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Gigya today announced that it has been selected to the 2009 OnHollywood 100 List. The OnHollywood 100 Award is given to private, emerging technology companies in the media and entertainment industries. Gigya was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“Gigya is pleased to be a member of the 2009 OnHollywood 100,” said Dave Yovanno, CEO, Gigya. “It is a real honor to be recognized for our industry leading technology and platform among this innovative and distinguished group of interactive technology leaders for the second year in a row. We are looking forward to participating at AlwaysOn’s 2009 OnHollywood event, and learning as much from our fellow nominees as we have to share.”

Gigya and the other OnHollywood 100 winners will be recognized at the OnHollywood, April 27th-29th at The Sofitel Hotel in West Hollywood. OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite.  This two day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, and mobile industries.

“This year’s OnHollywood 100 companies represent the future of entertainment and spotlight how technology and digital media have and will continue to deeply impact the entertainment industry as we know it,” said Tony Perkins, founder and CEO of AlwaysOn.  “Despite the economic downturn, the pace of innovation continues to progress, making
this year’s selection even more difficult. We are pleased to see what 2009 has in store for the entertainment industry and we are happy to reveal the 2009 OnHollywood 100.”

The OnHollywood 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnHollywood 100 winners can be found on the AlwaysOn website.

Read more about Gigya in the news here.

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Executives from Gigya, Digital Media’s Leading Social Applications & Technologies Company, Speaking at some of the Most Respected Digital Events, Q2 2009

Posted On: Filed Under: Gigya Updates

Gigya executives will appear on stage at four key conferences in the next three weeks.

On April 22, 2009, Ben Pashman, Gigya’s VP, Sales and Business Development, will participate at Ad: Tech in San Francisco, on the panel “The Next Frontier: Advertising in Applications,” with executives from Marvel Entertainment and Coca-Cola among other leaders in portable application advertising. The panel features a discussion how application advertising is evolving and how leading marketers are driving results through their distributed content initaitives. Ben will share case studies from Gigya and its clients.

Hot on the heels of being named one of AlwaysOn’s 2009 OnHollywood 100, April 29, 2009, Gigya is participating at OnHollywood in Los Angeles, CA. Gigya CEO Dave Yovanno will speak on the panel, “Leveraging Social Media: How can social media be used to market and share entertainment content profitability?” Mr. Yovanno will focus on how Gigya’s social technologies can help Hollywood promote and monetize their considerable assets on social networks–part of this year’s OnHollywood theme.

Read more on “Executives from Gigya, Digital Media’s Leading Social Applications & Technologies Company, Speaking at some of the Most Respected Digital Events, Q2 2009″ »

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Gigya and Adobe collaborate to make developing, distributing and monetizing portable flash content easy

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Gigya and Adobe presented Project Radiate at the iMedia Breakthrough Summit on March 21st 2009.  Project Radiate is a collaboration between the two companies that will make it
easier for publishers and advertisers to create, manage, distribute, and track their content across the web. 

In the first phase, Project Radiate will make Gigya’s Wildfire technology part of Adobe’s Flash, Flex, and Dreamweaver software, enabling developers to integrate Wildfire distribution and tracking functionality into their widgets at the time they are built. This functionality will be free for anyone who owns a copy of these Adobe products.  The second phase will give advertisers and publishers a self-service option for distributing widgets across the Gigya network on a pay-per-install basis. The beta for both phases will be available this summer and we will be sure to let you know how to get access!

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