For many, smartphones and tablets have become so integral to everyday life that “mobile” is no longer considered a separate entity from the rest of one’s marketing strategy. In this vein, mobile and marketing have become nearly synonymous, with it being impossible to think strategically about marketing while ignoring mobile altogether.
To help businesses gain a firmer grasp on the mobile landscape, we’ll go over 10 mobile-related statistics that every marketer should be aware of, along with some key takeaways to consider as you fine tune your mobile strategy.
Monetizing on Mobile
82% of mobile shoppers use search to influence their purchasing decisions. (Google)
52% of mobile shoppers realize that they buy more with cross-channel personalization. (MyBuys)
79% of smartphone owners also use their devices to shop. (Google)
Today’s mobile users are also mobile shoppers, turning to their devices to inform purchase decisions and complete purchases. Aside from having a mobile presence, e-commerce companies should also leverage first party data to personalize shopping experiences and encourage future purchases.
Nearly half of American smartphone owners used shopping apps in June 2012. (MarketingPilgrim)
Smartphone use most often occurs during travel (72%), in restaurants (64%) and in stores (63%). (Vocus)
62% of emails are opened on mobile. (Econsultancy)
Tablet users access search 73.9 percent of the time, more than any other activity. (eMarketer)
Mobile users are shopping, reading emails, and searching for information on their devices, among other activities. By understanding how consumers are interacting with their devices, businesses can more strategically reach these users on the sites and platforms they already use.
Future of Mobile
Local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time in 2015. (eMarketer)
Global smartphone use will reach 2 billion by 2015. (Bloomberg)
By 2017, 85% of the world will have 3G access. (Econsultancy)
As we near an age where smartphone usage is becoming more and more ubiquitous, we can expect mobile marketing to overtake web and desktop marketing in importance as devices become increasingly available and convenient.
A Mobile-Centric Future
As we continue moving towards a future of perpetually-connected consumers, the push for businesses to offer mobile-friendly, cross-channel experiences grows stronger. At the root of this change lies the need for businesses to facilitate the capturing of permission-based identity data in a secure, safe way that allows for the transferring of information across platforms and channels. To learn more about how to responsibly collect and leverage first party data for better user experiences, download the free guide here.
By Emma Tzeng